In 1991, renowned New York dermatologist Dr. Howard Sobel founded DDF, Doctor's Dermatologic Formula, to enable his patients to care for their skin at home. I was brought on to the account in 2002 to now bring his pick-it-up-at the-doctor's-office products to the masses. I had worked with Photographer, Matthew Rolston, before on a few Pantene shoots and felt his clean style of photography would elevate the very clinical face of DDF cosmetics. For the first time ever DDF cosmetics would be featured in the pages of beauty and fashion magazines.