In December, New York magazine's fashion vertical, The Cut, ran a cover story about Tracey Africa Norman, the first black transgender model to work for magazines like Essence and brands like Clairol. The story inspired Procter & Gamble's agency, Grey in New York, to reach out to Norman and ask if she would consider returning to work for Clairol's Nice 'n Easy.

Norman, now 63, agreed, and that campaign, "Color As Real As You Are," "Clairol really believes in the power of hair color to transform you, and so do I," said Norman in a statement. "It helped me feel feminine—like the real me. And being the real you is what the new Nice 'n Easy campaign is about."

The "Color As Real As You Are" campaign "celebrates the confidence that comes from embracing what makes you unique and using natural color to express yourself freely."